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The claim that Eindhoven is ‘leading in technology' is more than just a slogan. Forty per cent of all Dutch spending on research & development takes place in this region. So it's no surprise that Eindhoven and the surrounding region is officially referred to as ‘Brainport'. But of course there are also cross-border links with the neighboring countries. Partnerships with Leuven and Aachen are expected to strengthen the region's position further.
Designers go further in Eindhoven
BRC Imagination Arts
The European branch of BRC Imagination Arts - originally an American company - has moved its headquarters from Amsterdam to Eindhoven. To the Science Park, to be exact. A good base for covering its area of operations. That includes Europe, Africa and the Middle East. "And don't forget there's a lot of high tech industry in this region. That may well be useful to us", says director Bart Dohmen.
Attractions
BRC designs and builds advanced attractions, mainly for theme parks and museums. "We also want to become market leader in Europe, but there's a lot of competition", Dohmen explains. The company has been based in Amsterdam since 1998. So why the move to Eindhoven? "Our work involves a lot of traveling. Hardly any low cost carriers fly from Amsterdam because it's too expensive. But that's not the case in Eindhoven. What's more Eindhoven also has a service to Charles de Gaulle airport in Paris. And that's handy for our African destinations."
Market leader
Not all destinations are accessible by air from Eindhoven. "But that's no problem", Dohmen continues. "We also fly from Düsseldorf and Brussels. And those airports are more or less around the corner." BRC now has four people working in Eindhoven. But that number will soon increase, if Dohmen has anything to do with it. "Our aim is also to become market leader in Europe. And we're doing everything we can to achieve that."
Take a look at http://www.brcweb.com/.
