In Eindhoven design works! The creative industry is getting more and more important.
It is Dutch Design Week's ambition to join this national development and to draw up a programme in which optimum attention is paid to the impact of creativity on society.
The municipality of Eindhoven is now facing only the Finnish capital Helsinki in the race for the title of World Design Capital 2012. Deputy mayor and design alderman Marriët Mittendorff is very pleased with this place in the final. "I am very pleased that of the 47 participating cities, we have made it to the last two." The ‘World Design Capital' title will help Eindhoven strengthen the socio-economic development of the city by using design to address social issues, technological innovations and urban development. It also offers Eindhoven, as main city of the Brainport region, an international podium on which to present its design profile. In this way, new collaborations, projects and innovations will emerge, which contribute to a better, more sustainable and more caring society.
In August, a delegation of the Icsid (International Council of Societies of Industrial Design) will visit Eindhoven in order to obtain a good picture of Eindhoven as design city. Eindhoven will now set to work to convince the jury members that Eindhoven is 100% committed to becoming World Design Capital 2012.
With its candidacy and places in the final, Eindhoven has, in Design Year 2009, given a strong impulse to its ambitions to expand its position further as design hotspot of Europe. Eindhoven's place in the final also offers opportunities for the Netherlands to put Dutch Design more firmly on the international map. If Eindhoven is granted the title, it will also cooperate with Amsterdam and Rotterdam.
The bid book, with ‘Creating a Caring Society' as its theme, describes the ambitions and ideas about how Eindhoven can use design on a larger scale for stimulating social and economic developments in the city. World Design Capital is organised by Icsid. This biennial title is intended to stimulate cities to show their ambitions with design and develop them further.
Design has, for decades, been embedded in the DNA of Eindhoven, the central city of the top technological region Brainport. The city has grown from its industrial, technological history into an innovative, creative city. Recognisable in the many innovative products which are thought up, developed and manufactured in Brainport Eindhoven. Evident in design icons such as the Design Academy Eindhoven (dubbed by Time Magazine the ‘School of Cool'), the top design studio Philips Design, the renowned Van Abbe Museum, the Industrial Design faculty of the Technical University Eindhoven and an annual Dutch Design Week which attracts thousands of visitors.